On A Theory of Markets and Marketing: From Positively Normative to Normatively Positive

Australasian Marketing Journal

Volumn 15, Issue 1, 2007, Pages 53-60

  Vargo, Stephen L ^a  

^a UNIVERSITY OF HAWAII   (United States)

Author keywords

General theory of marketing; General theory of the market; Marketing theory; Resource integration; Service dominant logic

Indexed keywords

EID: 59249095667     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1441-3582(07)70029-0     Document Type: Article

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