Marketing's service-dominant logic and customer value

The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

Volumn , Issue , 2014, Pages 183-195

  Woodruff, Robert B ^a   Flint, Daniel J ^b  

^a The University of Tennessee Extension   (United States)

^b UNIVERSITY OF TENNESSEE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85089131212     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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