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Volumn , Issue , 2014, Pages 267-278

Examining marketing scholarship and the service-dominant logic

Author keywords

[No Author keywords available]

Indexed keywords


EID: 85089132254     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter
Times cited : (12)

References (14)
  • 1
    • 0346624905 scopus 로고    scopus 로고
    • The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Subareas over Time
    • April
    • Baumgartner, Hans and Rik Pieters (2003), "The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Subareas over Time, "Journal of Marketing, 67 (April), 123-39.
    • (2003) Journal of Marketing , vol.67 , pp. 123-139
    • Baumgartner, H.1    Pieters, R.2
  • 4
    • 0002161007 scopus 로고
    • Benefit Segmentation: A Decision-Oriented Research Tool
    • July
    • Haley, Russell I. (1968), "Benefit Segmentation: A Decision-Oriented Research Tool, "Journal of Marketing, 32 (July), 30-35.
    • (1968) Journal of Marketing , vol.32 , pp. 30-35
    • Haley, R.I.1
  • 5
    • 33244465122 scopus 로고    scopus 로고
    • What Is the Meaning of 'Marketing'?
    • (September 15)
    • Keefe, Lisa M. (2004), "What Is the Meaning of 'Marketing'?" Marketing News (September 15), 17-18.
    • (2004) Marketing News , pp. 17-18
    • Keefe, L.M.1
  • 7
    • 0040284104 scopus 로고    scopus 로고
    • Consumer Problems in Market Economies
    • Stephen Brobeck, ed. Santa Barbara, CA: ABC-CLIO
    • Maynes, E. Scott (1997), "Consumer Problems in Market Economies, "in Encyclopedia of the Consumer Movement, Stephen Brobeck, ed. Santa Barbara, CA: ABC-CLIO, 158-63.
    • (1997) Encyclopedia of the Consumer Movement , pp. 158-163
    • Maynes, E.S.1
  • 8
    • 0003054392 scopus 로고
    • Laddering Theory, Method, Analysis and Interpretation
    • February/March
    • Reynolds, Thomas J. and Jonathan Gutman (1988), "Laddering Theory, Method, Analysis and Interpretation, "Journal of Advertising Research, 28 (February/March), 11-31.
    • (1988) Journal of Advertising Research , vol.28 , pp. 11-31
    • Reynolds, T.J.1    Gutman, J.2
  • 10
    • 1642587247 scopus 로고    scopus 로고
    • Evolving to a New Dominant Logic for Marketing
    • January
    • Vargo, Stephen L. and Robert F. Lusch (2004), "Evolving to a New Dominant Logic for Marketing, "Journal of Marketing, 68 (January), 1-17.
    • (2004) Journal of Marketing , vol.68 , pp. 1-17
    • Vargo, S.L.1    Lusch, R.F.2
  • 11
    • 0003434716 scopus 로고
    • 3rd ed. New York: John Wiley & Sons
    • Wilkie, William L. (1994), Consumer Behavior, 3rd ed. New York: John Wiley & Sons.
    • (1994) Consumer Behavior
    • Wilkie, W.L.1
  • 12
    • 0033438937 scopus 로고    scopus 로고
    • Marketing's Contributions to Society
    • Special Millennium Issue
    • Wilkie, William L. and Elizabeth S. Moore (1999), "Marketing's Contributions to Society, "Journal of Marketing, 63 (Special Millennium Issue), 198-218.
    • (1999) Journal of Marketing , vol.63 , pp. 198-218
    • Wilkie, W.L.1    Moore, E.S.2
  • 13
    • 0347544197 scopus 로고    scopus 로고
    • Scholarly Research in Marketing: Exploring the '4 Eras' of Thought Development
    • Fall
    • Wilkie, William L. and Elizabeth S. Moore (2003), "Scholarly Research in Marketing: Exploring the '4 Eras' of Thought Development, "Journal of Public Policy and Marketing, 22 (Fall), 116-46.
    • (2003) Journal of Public Policy and Marketing , vol.22 , pp. 116-146
    • Wilkie, W.L.1    Moore, E.S.2
  • 14
    • 0001590716 scopus 로고
    • Issues in Marketing's Use of Multi-Attribute Models
    • November
    • Wilkie, William L. and Edgar A. Pessemier (1973), "Issues in Marketing's Use of Multi-Attribute Models. "Journal of Marketing Research, 10 (November), 428-41.
    • (1973) Journal of Marketing Research , vol.10 , pp. 428-441
    • Wilkie, W.L.1    Pessemier, E.A.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.