Projective customer competence: Projecting future customer needs that drive innovation performance

Industrial Marketing Management

Volumn 42, Issue 8, 2013, Pages 1255-1265

  Stanko, Michael A ^a   Bonner, Joseph M ^b  

^a NORTH CAROLINA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF WISCONSIN EAU CLAIRE   (United States)

Author keywords

Innovativeness; New product performance; Participative product development

Indexed keywords

EID: 84888202107     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2013.05.016     Document Type: Article

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