Strategic value assessment and explorative learning opportunities with customers

Journal of Product Innovation Management

Volumn 29, Issue , 2012, Pages 91-102

  Nijssen, Edwin J ^a   Hillebrand, Bas ^b   De Jong, Jeroen P J ^c   Kemp, Ron G M ^d  

^a EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

^b RADBOUD UNIVERSITY NIJMEGEN   (Netherlands)

^c ERASMUS UNIVERSITY   (Netherlands)

^d WAGENINGEN UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

KNOWLEDGE MANAGEMENT; PRODUCT DEVELOPMENT; PUBLIC RELATIONS; TRANSFER LEARNING;

BUSINESS TO BUSINESS; COMPETITIVE POSITION; CUSTOMER RELATIONSHIPS; GOAL-SETTING THEORIES; KNOWLEDGE TRANSFER; LEARNING OPPORTUNITY; NEW PRODUCT DEVELOPMENT; OPPORTUNITY RECOGNITION;

SALES;

EID: 84878616075     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2012.00960.x     Document Type: Article

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