Calculating, creating, and claiming value in business markets: Status and research agenda

Marketing Letters

Volumn 21, Issue 3, 2010, Pages 287-299

  Lilien, Gary L ^a   Grewal, Rajdeep ^a   Bowman, Douglas ^b   Ding, Min ^a   Griffin, Abbie ^c   Kumar, V ^d   Narayandas, Das ^e   Peres, Renana ^f   Srinivasan, Raji ^g   Wang, Qiong ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b EMORY UNIVERSITY   (United States)

^c UNIVERSITY OF UTAH   (United States)

^d GEORGIA STATE UNIVERSITY   (United States)

^e HARVARD UNIVERSITY   (United States)

^f HEBREW UNIVERSITY OF JERUSALEM   (Israel)

^g UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

B2B markets; Customer needs; Customer value; Product design; Serial innovators; Social networks

Indexed keywords

EID: 77954389737     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-010-9108-z     Document Type: Article

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