Demand-side inertia factors and their benefits for innovativeness

Journal of the Academy of Marketing Science

Volumn 41, Issue 6, 2013, Pages 649-668

  Stanko, Michael A ^a   Bohlmann, Jonathan D ^a   Molina Castillo, Francisco Jose ^b  

^a NORTH CAROLINA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF MURCIA   (Spain)

Author keywords

Customer based inertia; Entry order; Innovativeness; New product development

Indexed keywords

EID: 84885671288     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-013-0332-y     Document Type: Article

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