Network-based market knowledge and product innovativeness

Marketing Letters

Volumn 23, Issue 1, 2012, Pages 309-324

  Bao, Yongchuan ^a   Sheng, Shibin ^b   Zhou, Kevin Zheng ^c  

^a SUFFOLK UNIVERSITY   (United States)

^b UNIVERSITY OF ALABAMA AT BIRMINGHAM   (United States)

^c UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Knowledge breadth; Knowledge depth; Market knowledge; Product innovativeness

Indexed keywords

EID: 84857631547     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-011-9155-0     Document Type: Article

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