Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities

Marketing Letters

Volumn 18, Issue 1-2, 2007, Pages 15-30

  Schreier, Martin ^a   Oberhauser, Stefan ^a   Prügl, Reinhard ^a  

^a VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

Author keywords

Adoption; Diffusion; Lead users; New products; Opinion leadership; User innovation

Indexed keywords

EID: 34247570510     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-006-9009-3     Document Type: Article

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