Closing the marketing capabilities gap

Journal of Marketing

Volumn 75, Issue 4, 2011, Pages 183-195

  Day, George S ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Adaptive marketing capabilities; Data deluge; Digital marketing; Market learning; Market orientation; Open marketing; Strategic marketing

Indexed keywords

EID: 79959327127     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.75.4.183     Document Type: Article

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