The effects of consumer prior knowledge and processing strategies on judgments

Journal of Marketing Research

Volumn 47, Issue 2, 2010, Pages 301-311

  Hong, Jiewen ^a   Sternthal, Brian ^b  

^a HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

Construal level; Expertise; Fluency; Prior knowledge; Processing mode

Indexed keywords

EID: 77951168477     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.2.301     Document Type: Article

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