The story is as good as the real thing: Early customer input on product applications of radically new technologies

Journal of Product Innovation Management

Volumn 29, Issue 4, 2012, Pages 655-666

  Van Den Hende, Ellis A ^a   Schoormans, Jan P L ^b  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

^b DELFT UNIVERSITY OF TECHNOLOGY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

CUSTOMER INPUT; CUSTOMER RESEARCH; DEPENDENT VARIABLES; EASE-OF-USE; KEY VARIABLES; NEW PRODUCT; NEW PRODUCT DEVELOPMENT; NEW TECHNOLOGY APPLICATION; POTENTIAL CUSTOMERS; PRODUCT APPLICATIONS; TECHNOLOGY APPLICATION;

PRODUCT DEVELOPMENT; REGRESSION ANALYSIS; SALES;

CUSTOMER SATISFACTION;

EID: 84862134410     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2012.00931.x     Document Type: Article

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