The impact of market knowledge competence on new product advantage: Conceptualization and empirical examination

Journal of Marketing

Volumn 62, Issue 4, 1998, Pages 13-29

  Li, Tiger ^a   Calantone, Roger J ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032335224     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.2307/1252284     Document Type: Article

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