Innovativeness and new product success: Insights from the cumulative evidence

Journal of the Academy of Marketing Science

Volumn 35, Issue 1, 2007, Pages 35-52

  Szymanski, David M ^a   Kroff, Michael W ^b   Troy, Lisa C ^c  

^a TEXAS A AND M UNIVERSITY   (United States)

^b MONTANA STATE UNIVERSITY   (United States)

^c NONE   (United States)

Author keywords

Meta analysis; New product performance; Product innovativeness

Indexed keywords

EID: 55449105954     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-006-0014-0     Document Type: Article

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