Identifying new product development best practice

Business Horizons

Volumn 55, Issue 3, 2012, Pages 293-305

  Barczak, Gloria ^a   Kahn, Kenneth B ^b  

^a NORTHEASTERN UNIVERSITY   (United States)

^b VIRGINIA COMMONWEALTH UNIVERSITY   (United States)

Author keywords

Best practices; New product development; NPD audit

Indexed keywords

EID: 84859501967     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2012.01.006     Document Type: Article

References (15)

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