Academic insights: An application of multiple-group causal models in assessing cross-cultural measurement equivalence

Journal of International Marketing

Volumn 8, Issue 4, 2000, Pages 108-121

  Myers, Matthew B ^a   Calantone, Roger J ^a   Page, Thomas J ^a   Taylor, Charles R ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040524195     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.8.4.108.19790     Document Type: Article

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