The convergence of planning and execution: Improvisation in new product development

Journal of Marketing

Volumn 62, Issue 3, 1998, Pages 1-20

  Moorman, Christine ^a   Miner, Anne S ^a  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032397368     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.2307/1251740     Document Type: Article

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