Business strategy, marketing organization culture, and performance

Marketing Letters

Volumn 22, Issue 3, 2011, Pages 227-242

  Slater, Stanley F ^a   Olson, Eric M ^b   Finnegan, Carol ^b  

^a Department of Environmental and Radiological Health Sciences   (United States)

^b UNIVERSITY OF COLORADO   (United States)

Author keywords

Business strategy; Configuration theory; Marketing organization; Miles and snow; Organizational culture; Performance; Strategy implementation

Indexed keywords

EID: 80052268305     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-010-9122-1     Document Type: Article

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