Supplier traits for better customer firm innovation performance

Industrial Marketing Management

Volumn 39, Issue 7, 2010, Pages 1139-1149

  Wagner, Stephan M ^a  

^a ETH ZURICH   (Switzerland)

Author keywords

Customer orientation; Dyadic study; Homophily; Structural equation modeling; Supplier innovation; Supplier customer relationship; Survey

Indexed keywords

EID: 77956884240     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2009.12.001     Document Type: Article

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