Exploring the impact of trust and relational embeddedness in e-marketplaces: An empirical study in Taiwan

Industrial Marketing Management

Volumn 41, Issue 3, 2012, Pages 460-468

  Chien, Shu Hua ^a   Chen, Ying Hueih ^b   Hsu, Chin Yen ^c  

^a NATIONAL TAICHUNG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b PROVIDENCE UNIVERSITY   (Taiwan)

^c NATIONAL UNITED UNIVERSITY   (Taiwan)

Author keywords

E marketplace; Relational embeddedness; Relationship performance; Trust

Indexed keywords

EID: 84859441485     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.05.001     Document Type: Article

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