Customer loyalty marketing research: A comparative approach between hospitality and business journals

International Journal of Hospitality Management

Volumn 33, Issue 1, 2013, Pages 166-177

  Yoo, Myongjee ^a   Bai, Billy ^b  

^a FLORIDA INTERNATIONAL UNIVERSITY   (United States)

^b UNIVERSITY OF NEVADA   (United States)

Author keywords

Business research; Consumer behavior; Customer loyalty; Hospitality research; Relationship marketing

Indexed keywords

EID: 84876134755     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2012.07.009     Document Type: Article

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