The drivers of loyalty program success: An organizing framework and research agenda

Cornell Hospitality Quarterly

Volumn 51, Issue 1, 2010, Pages 35-52

  McCall, Michael ^a   Voorhees, Clay ^b  

^a ITHACA COLLEGE   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Customer loyalty; Customer relationship management; Loyalty programs; Rewards programs

Indexed keywords

EID: 75849129773     PISSN: 19389655     EISSN: None     Source Type: Journal    
DOI: 10.1177/1938965509355395     Document Type: Article

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