Coupon promotions in quick-service restaurants: Preaching to the converted?

Cornell Hotel and Restaurant Administration Quarterly

Volumn 43, Issue 4, 2002, Pages 41-47

  Taylor, Gail Ayala ^a   Long Tolbert, Sylvia ^b  

^a DARTMOUTH COLLEGE   (United States)

^b DREXEL UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0346903472     PISSN: 00108804     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0010-8804(02)80040-4     Document Type: Article

References (27)

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12. K. Farrell Deals and Discounts Restaurant Business Vol. 87 No. 4 1988 117 120
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16. R.W. Shoemaker V. Tibrewala Relating Couponredemption Rates to Past Purchasing of the Brand Journal of Advertising Research Vol. 25 No. 5 1985 40 47
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23. R.W. Shoemaker V. Tibrewala Relating Couponredemption Rates to Past Purchasing of the Brand Journal of Advertising Research Vol. 25 No. 5 1985 40 47
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26. K. Farrell Deals and Discounts Restaurant Business Vol. 87 No. 4 1988 117 120
27. C. Muller Redefining Value: The Hamburger Price War Cornell Hotel and Restaurant Administration Quarterly Vol. 38 No. 3 June 1997 62 73