Determinants of customer loyalty and purchasing behavior for full-service and limited-service hotels

International Journal of Hospitality Management

Volumn 31, Issue 2, 2012, Pages 319-328

  Tanford, Sarah ^a   Raab, Carola ^a   Kim, Yen Soon ^a  

^a UNIVERSITY OF NEVADA   (United States)

Author keywords

Commitment; Decision factors; Hotel selection; Reward programs; Segmentation

Indexed keywords

EID: 84855517526     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2011.04.006     Document Type: Article

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