The long-term impact of loyalty programs on consumer purchase behavior and loyalty

Journal of Marketing

Volumn 71, Issue 4, 2007, Pages 19-35

  Liu, Yuping ^a  

^a OLD DOMINION UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 36049005291     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.71.4.19     Document Type: Article

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