An examination of restaurant loyalty programs: What kinds of rewards do customers prefer?

International Journal of Contemporary Hospitality Management

Volumn 17, Issue 5, 2005, Pages 402-408

  Jang, Dongsuk ^a   Mattila, Anna S ^b  

^a UNIVERSITY OF NEVADA   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Customer loyalty; Fast foods; Loyalty schemes; United States of America

Indexed keywords

EID: 22544454165     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/09596110510604823     Document Type: Article

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