Hospitality marketing: A retrospective analysis (1960-2010) and predictions (2010-2020)

Cornell Hospitality Quarterly

Volumn 51, Issue 4, 2010, Pages 459-469

  Dev, Chekitan S ^a   Buschman, John D ^b   Bowen, John T ^c  

^a and Design   (United States)

^b FLORIDA INTERNATIONAL UNIVERSITY   (United States)

^c UNIVERSITY OF HOUSTON   (United States)

Author keywords

brand management; customer satisfaction; loyalty; marketing; marketing research; promotion; social media

Indexed keywords

EID: 78649347075     PISSN: 19389655     EISSN: None     Source Type: Journal    
DOI: 10.1177/1938965510376353     Document Type: Article

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