A cost/benefit approach to understanding service loyalty

Journal of Services Marketing

Volumn 15, Issue 2, 2001, Pages 113-130

  Lee, Moonkyu ^a   Cunningham, Lawrence F ^b  

^a Yonsei University   (South Korea)

^b UNIVERSITY OF COLORADO   (United States)

Author keywords

Cost benefit analysis; Customer loyalty; Marketing strategy; Service quality

Indexed keywords

EID: 84986136476     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040110387917     Document Type: Article

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