Private-label use and store loyalty

Journal of Marketing

Volumn 72, Issue 6, 2008, Pages 19-30

  Ailawadi, Kusum L ^a   Pauwels, Koen ^b   Steenkamp, Jan Benedict E M ^c  

^a DARTMOUTH COLLEGE   (United States)

^b OZYEGIN UNIVERSITY   (Turkey)

^c UNIVERSITY OF NORTH CAROLINA   (United States)

Author keywords

Nonlinear effects; Private labels; Share of wallet; Simultaneity; Store brands; Store loyalty

Indexed keywords

EID: 57049148525     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.72.6.19     Document Type: Article

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