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International Journal of Hospitality Management

Volumn 21, Issue 2, 2002, Pages 189-202

Measuring the effectiveness of casino promotions

(2) Lucas, Anthony F a Bowen, John T a

a UNIVERSITY OF NEVADA (United States)

Author keywords

Casino marketing; Leisure services; Promotional effectiveness; Promotions; Service marketing; Slot machines

Indexed keywords

EID: 0036274324 PISSN: 02784319 EISSN: None Source Type: Journal
DOI: 10.1016/S0278-4319(02)00004-X Document Type: Article

Times cited : (52)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.