The influence of customer brand identification on hotel brand evaluation and loyalty development

International Journal of Hospitality Management

Volumn 34, Issue 1, 2013, Pages 31-41

  So, Kevin Kam Fung ^a   King, Ceridwyn ^b   Sparks, Beverley ^a   Wang, Ying ^a  

^a GRIFFITH UNIVERSITY   (Australia)

^b TEMPLE UNIVERSITY   (United States)

Author keywords

Brand loyalty; Brand trust; Identification; Perceived value; Service quality

Indexed keywords

EID: 84874801397     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2013.02.002     Document Type: Article

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