“When experience matters”: Building and measuring hotel brand equity: The customers' perspective

International Journal of Contemporary Hospitality Management

Volumn 22, Issue 5, 2010, Pages 589-608

  Kam Fung so, Kevin ^a   King, Ceridwyn ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

Australia; Brand awareness; Brand equity; Customer satisfaction; Hotels

Indexed keywords

EID: 77954653296     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/09596111011053765     Document Type: Article

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