Consumers' evaluation of brand portfolios

International Journal of Hospitality Management

Volumn 26, Issue 1, 2007, Pages 81-97

  Kwun, David Joon Wuk ^a   Oh, Haemoon ^b  

^a UNIVERSITY OF MISSISSIPPI   (United States)

^b IOWA STATE UNIVERSITY   (United States)

Author keywords

Brand associations; Brand attitude; Brand familiarity; Brand fit; Brand portfolio

Indexed keywords

EID: 33751291258     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2005.09.003     Document Type: Article

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