Consumer-company identification: A framework for understanding consumers' relationships with companies

Journal of Marketing

Volumn 67, Issue 2, 2003, Pages 76-88

  Bhattacharya, C B ^a   Sen, Sankar ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0037397355     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.67.2.76.18609     Document Type: Review

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