Exploring consumer-brand relationship quality and identification: Qualitative evidence from cosmetics brands

Qualitative Market Research

Volumn 15, Issue 1, 2012, Pages 33-56

  Papista, Erifili ^a   Dimitriadis, Sergios ^a  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

Brands; Consumer behaviour; Consumer brand identification; Focus groups; Relationship marketing; Relationship quality

Indexed keywords

EID: 84155187157     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522751211191982     Document Type: Article

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