Examining the antecedents of brand loyalty from an investment model perspective

Journal of Travel Research

Volumn 47, Issue 1, 2008, Pages 25-34

  Li, Xiang ^a   Petrick, James F ^b  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Brand loyalty; Cruise; Investment model (IM); Investment size; Quality of alternatives; Satisfaction; Tourism

Indexed keywords

INVESTMENT; MODEL; PANEL DATA; TOURISM;

EID: 57649213502     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287507312409     Document Type: Article

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