Consumer-brand relationships in sport: Brand personality and identification

International Journal of Retail and Distribution Management

Volumn 37, Issue 4, 2009, Pages 370-384

  Carlson, Brad D ^a   Donavan, D Todd ^b   Cumiskey, Kevin J ^c  

^a SAINT LOUIS UNIVERSITY   (United States)

^b Department of Ecosystem Science and Sustainability   (United States)

^c OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

Brand identity; Buyer seller relationships; Consumer behaviour; Personality; Sports

Indexed keywords

EID: 70349423925     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550910948592     Document Type: Article

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