Do brands matter? A comparison of branded and independent hotels' performance during a full economic cycle

International Journal of Hospitality Management

Volumn 30, Issue 3, 2011, Pages 515-521

  O'Neill, John W ^a   Carlbäck, Mats ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF GOTHENBURG   (Sweden)

Author keywords

Branded hotels; Independent hotels; Intangible asset value; Performance measurement

Indexed keywords

EID: 79955166491     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2010.08.003     Document Type: Article

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