Brand equity, brand loyalty and consumer satisfaction

Annals of Tourism Research

Volumn 38, Issue 3, 2011, Pages 1009-1030

  Nam, Janghyeon ^a   Ekinci, Yuksel ^b   Whyatt, Georgina ^b  

^a Kyungnam University   (South Korea)

^b OXFORD BROOKES UNIVERSITY   (United Kingdom)

Author keywords

Brand equity; Brand loyalty; Customer satisfaction

Indexed keywords

LIFESTYLE; QUALITATIVE ANALYSIS; SERVICE PROVISION; SERVICE SECTOR;

EID: 79959813131     PISSN: 01607383     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.annals.2011.01.015     Document Type: Article

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