Development and validation of a brand trust scale

International Journal of Market Research

Volumn 45, Issue 1, 2003, Pages 35-53

  Delgado Ballester, Elena ^a   Munuera Alemán, Jose Luis ^a   Yagüe Guillén, María Jesús ^b  

^a UNIVERSITY OF MURCIA   (Spain)

^b UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0037273367     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (62)