Managing hotel brand equity: A customer-centric framework for assessing performance

Cornell Hotel and Restaurant Administration Quarterly

Volumn 41, Issue 3, 2000, Pages 22-31

  Prasad, Keshav ^a   Dev, Chekitan S ^a  

^a Cornell University School of Hotel Administration ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034195847     PISSN: 00108804     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0010-8804(00)80014-2     Document Type: Note

References (13)

1. 1 David Aaker, Managing Brand Equity (New York: Free Press, 1991), pp. 19-32.
2. 2 See: Lance Leuthesser, "Defining, Measuring, and Managing Brand Equity," Conference Summary (Cambridge, MA: Marketing Science Institute, May 1988), p. 2; Kevin Lane Keller, "Conceptualizing, Measuring, and Managing Customer-based Brand Equity," Working Paper (Cambridge, MA: Marketing Science Institute, October 1991), p. 4; Rajendra K. Srivastava and Allan Shocker, "Brand Equity: A Perspective on Its Meaning and Measurement," Technical Working Paper (Cambridge, MA: Marketing Science Institute, October 1991), p. 5; Aaker, p. 7; and David Aaker, Building Strong Brands (New York: Free Press, 1996), p. 35.
3. 2 See: Lance Leuthesser, "Defining, Measuring, and Managing Brand Equity," Conference Summary (Cambridge, MA: Marketing Science Institute, May 1988), p. 2; Kevin Lane Keller, "Conceptualizing, Measuring, and Managing Customer-based Brand Equity," Working Paper (Cambridge, MA: Marketing Science Institute, October 1991), p. 4; Rajendra K. Srivastava and Allan Shocker, "Brand Equity: A Perspective on Its Meaning and Measurement," Technical Working Paper (Cambridge, MA: Marketing Science Institute, October 1991), p. 5; Aaker, p. 7; and David Aaker, Building Strong Brands (New York: Free Press, 1996), p. 35.
4. 2 See: Lance Leuthesser, "Defining, Measuring, and Managing Brand Equity," Conference Summary (Cambridge, MA: Marketing Science Institute, May 1988), p. 2; Kevin Lane Keller, "Conceptualizing, Measuring, and Managing Customer-based Brand Equity," Working Paper (Cambridge, MA: Marketing Science Institute, October 1991), p. 4; Rajendra K. Srivastava and Allan Shocker, "Brand Equity: A Perspective on Its Meaning and Measurement," Technical Working Paper (Cambridge, MA: Marketing Science Institute, October 1991), p. 5; Aaker, p. 7; and David Aaker, Building Strong Brands (New York: Free Press, 1996), p. 35.
5. 2 See: Lance Leuthesser, "Defining, Measuring, and Managing Brand Equity," Conference Summary (Cambridge, MA: Marketing Science Institute, May 1988), p. 2; Kevin Lane Keller, "Conceptualizing, Measuring, and Managing Customer-based Brand Equity," Working Paper (Cambridge, MA: Marketing Science Institute, October 1991), p. 4; Rajendra K. Srivastava and Allan Shocker, "Brand Equity: A Perspective on Its Meaning and Measurement," Technical Working Paper (Cambridge, MA: Marketing Science Institute, October 1991), p. 5; Aaker, p. 7; and David Aaker, Building Strong Brands (New York: Free Press, 1996), p. 35.
6. 2 See: Lance Leuthesser, "Defining, Measuring, and Managing Brand Equity," Conference Summary (Cambridge, MA: Marketing Science Institute, May 1988), p. 2; Kevin Lane Keller, "Conceptualizing, Measuring, and Managing Customer-based Brand Equity," Working Paper (Cambridge, MA: Marketing Science Institute, October 1991), p. 4; Rajendra K. Srivastava and Allan Shocker, "Brand Equity: A Perspective on Its Meaning and Measurement," Technical Working Paper (Cambridge, MA: Marketing Science Institute, October 1991), p. 5; Aaker, p. 7; and David Aaker, Building Strong Brands (New York: Free Press, 1996), p. 35.
7. 3 Edward Tauber, "Brand Leverage: Study for Growth in a Cost-controlled World," Journal of Advertising Research, Vol. 28, No. 4 (August-September 1988), pp. 26-30.
8. 4 David Aaker and Kevin Keller, "Customer Evaluations of Brand Extensions," Journal of Marketing, Vol. 54, January 1990, pp. 27-41.
9. 5 Chekitan S. Dev, Michael Morgan, and Stowe Shoemaker, "A Positioning Analysis of Hotel Brands," Cornell Hotel and Restaurant Administration Quarterly, Vol. 36, No. 6 (Dec. 1995), pp. 48-55.
10. 6 D. Arnold, Handbook of Brand Management (Boston: Addison-Wesley, 1992), p. 142.
11. 7 Kevin Keller, Strategic Brand Management: Building, Measuring, and Managing Brand Equity (New York: Prentice-Hall, 1997), pp. 45-56.
12. 8 Keller, pp. 372-379.
13. 9 John Philip Jones, When Ads Work, New Proof That Advertising Triggers Sales (New York: Lexington Press, 1995), pp. 4-5; Chapters 6, 8.