The relationship between brand equity and firms' performance in luxury hotels and chain restaurants

Tourism Management

Volumn 26, Issue 4, 2005, Pages 549-560

  Kim, Hong Bumm ^a   Kim, Woo Gon ^b  

^a Sejong University   (South Korea)

^b OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

Brand awareness; Chain restaurants; Customer based brand equity; Firms' performance; Luxury hotels

Indexed keywords

INDUSTRIAL PERFORMANCE; LEISURE INDUSTRY; TOURIST BEHAVIOR;

EID: 10644258011     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2004.03.010     Document Type: Article

References (45)

1. Aaker D.A. Managing brand equity 1991 The Free Press New York
2. Aaker D.A. Measuring brand equity across products and markets California Management Review 38 3 1996 102-120
3. Agarwal M.K. Rao V.R. An empirical comparison of consumer-based measures of brand equity Marketing Letters 7 3 1996 237-247
4. Blackston M. The qualitative dimension of brand equity Journal of Advertising Research 35 4 1995 RC2-RC7
5. Bojanic D.C. Rosen L.D. Measuring service quality in restaurants: An application of the SERVQUAL instrument Hospitality Research Journal 18 1 1993 3-14
6. Bolton R.N. Drew J.H. A longitudinal analysis of the impact of service changes on customer attitudes Journal of Marketing 55 1 1991 1-9
7. Bowen J.T. Shoemaker S. A strategic commitment Cornell Hotel and Restaurant Quarterly 39 1 1998 12-25
8. Brennan M. Techniques for improving mail survey response rates Marketing Bulletin 3 1992 24-37
9. Brennan M. Hoek J. Astridge C. The effects of monetary incentives on the response rate and cost-effectiveness of a mail survey Journal of the Market Research Society 33 3 1991 229-241
10. Cobb-Walgren C.J. Ruble C.A. Donthu N. Brand equity, brand preference, and purchase intent Journal of Advertising 24 3 1995 25-40
11. Crawford M. New products management 1993 Homewood IL
12. Cronin J.J. Jr. Taylor S.A. Measuring service quality: A reexamination and extension Journal of Marketing 56 3 1992 55-68
13. Dobni D. Zinkhan G.M. In search of brand image: A foundation analysis In: Goldberg M.E. & Pollay R.W. (Eds.), Advances in consumer research. Association for consumer research 1990 110-119 Provo UT
14. Dyson P. Farr A. Hollis N.S. Understanding, measuring, and using brand equity Journal of Advertising Research 36 6 1996 9-21
15. Farquhar P.H. Managing brand equity Marketing Research 1 1 1989 24-33
16. Fick G.R. Ritchie J.R. Measuring service quality in the travel and tourism industry Journal of Travel Research 30 2 1991 2-9
17. Francois P. MacLachlan D.L. Ecological validation of alternative consumer-based brand strength measures International Journal of Research in Marketing 12 4 1995 321-332
18. Hair J. Anderson R. Tatham R. Black W. Multivariate data analysis 2nd ed 1992 Macmillan Publishing Company New York
19. Haley R.I. Case P.B. Testing thirteen attitude scales for agreement and brand discrimination Journal of Marketing 43 4 1979 20-32
20. Jiang W. Dev C. Rao V.R. Brand extension and customer loyalty: Evidence from the lodging industry Cornell Hotel and Restaurant Administration Quarterly 43 4 2002 5-16
21. Kamakura W.A. Russell G.J. Measuring brand value with scanner data International Journal of Research in Marketing 10 1 1993 9-22
22. Kapferer J.N. Strategic brand management 1994 Free Press New York
23. Keller K.L. Conceptualizing, measuring, and managing consumer-based brand equity Journal of Marketing 57 1 1993 1-22
24. Keller K.L. Building customer-based brand equity Marketing Management 10 2 2001 14-19
25. Lassar W. Mittal B. Sharma A. Measuring consumer-based brand equity Journal of Consumer Marketing 12 4 1995 4-11
26. Lee Y. Hing N. Measuring quality in restaurant operations: An application of the SERVQUAL instrument International Journal of Hospitality Management 14 3 1995 293-310
27. Leuthesser L. Defining, measuring, and managing brand equity. Summary of marketing science institute conference, Report no. 88-104 1988 Marketing Science Institute Cambridge, MA
28. Low G.S. Lamb C.W. Jr. The measurement and dimensionality of brand associations Journal of Product and Brand Management 9 6 2000 350-368
29. Motameni R. Shahrokhi M. Brand equity valuation: A global perspective Journal of Product and Brand Management 7 4 1998 275-290
30. Muller C.C. Endorsed branding Cornell Hotel and Restaurant Administration Quarterly 39 3 1998 90-96
31. Muller C.C. Woods R.H. An expected restaurant typology Cornell Hotel and Restaurant Administration Quarterly 35 3 1994 27-37
32. Murphy J. Assessing the value of brands Long Range Planning 23 3 1990 23-29
33. Odin Y. Odin N. Valette-Florence P. Conceptual and operational aspects of brand loyalty: An empirical investigation Journal of Business Research 53 2 2001 75-84
34. Ourusoff A. Who said brands are dead? Brandweek 34 32 1993 20-33
35. Parasuraman A. Zeithml V.A. Berry L. A conceptual model of service quality and its implications for future research Journal of Marketing 49 4 1985 41-50
36. Park C. Srinivasan V. A survey-based method for measuring and understanding brand equity and its extendibility Journal of Marketing Research 31 2 1994 271-288
37. Park C.W. Milberg S. Lawson R. Evaluation of brand extensions: The role of product feature similarity and brand concept consistency Journal of Consumer Research 18 2 1991 185-193
38. Prasad K. Dev C.S. Managing hotel brand equity: A customer-centric framework for assessing performance Cornell Hotel and Restaurant Administration Quarterly 41 3 2000 22-31
39. Saleh F. Ryan C. Analyzing service quality in the hospitality industry using the SERVQUAL model The Service Industries Journal 11 3 1991 324-343
40. Shocker A.D. Srivastava R.K. Ruekert R.W. Challenges and opportunities facing brand management: An introduction to the special issue Journal of Marketing Research 31 2 1994 149-158
41. Simon C.J. Sullivan M.W. The measurement and determinants of brand equity: A financial approach Marketing Science 12 1 1993 28-52
42. Smith J.W. Thinking about brand equity and the analysis of customer transactions In: Maltz E. (Ed.), Managing brand equity: A conference summary 1991 17-18 Marketing Science Institute Cambridge, MA
43. Srivastava R.K. Shocker A.D. Brand equity: A perspective on its meaning and measurement 1991 Marketing Science Institute Cambridge, MA
44. Swait J. Erdem T. Louviere J. Dubelaar C. The equalization price: A measure of consumer-perceived brand equity International Journal of Research in Marketing 10 1 1993 23-45
45. Yoo B. Donthu N. Developing and validating a multidimensional consumer-based brand equity scale Journal of Business Research 52 1 2001 1-14