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Volumn 90, Issue 3, 2005, Pages 574-585

Antecedents and consequences of customer-company identification: Expanding the role of relationship marketing

Author keywords

Branding; Buying behavior; Extra role behavior; Identification; Social identity theory

Indexed keywords

ADULT; AGED; ARTICLE; DRUG INDUSTRY; FEMALE; HUMAN; MALE; MARKETING; MIDDLE AGED; NONBIOLOGICAL MODEL; ORGANIZATION; PHYSICIAN; PRESCRIPTION; PSYCHOLOGICAL ASPECT; PUBLIC RELATIONS; SOCIAL BEHAVIOR;

EID: 20444485853     PISSN: 00219010     EISSN: None     Source Type: Journal    
DOI: 10.1037/0021-9010.90.3.574     Document Type: Article
Times cited : (786)

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