The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification

Japanese Psychological Research

Volumn 43, Issue 4, 2001, Pages 195-206

  Kim, Chung K ^a   Han, Dongchul ^b   Park, Seung Bae ^a  

^a Sungkyunkwan University   (South Korea)

^b Seoul Women University   (South Korea)

Author keywords

Brand loyalty; Brand personality; Self expression; Social identification; Word of mouth reports

Indexed keywords

EID: 0035622022     PISSN: 00215368     EISSN: None     Source Type: Journal    
DOI: 10.1111/1468-5884.00177     Document Type: Article

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