Determinants of crossbuying intentions in banking services in collectivistic culture

International Journal of Bank Marketing

Volumn 30, Issue 5, 2012, Pages 328-358

  Hong, JungKee ^a   Lee, Youil ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

Bancassurance; Banking; Collectivism; Consumer behaviour; Cross buying intention; Cross cultural studies; Korea; Taiwan

Indexed keywords

EID: 84864125666     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652321211247408     Document Type: Article

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