Customer Experience Creation: Determinants, Dynamics and Management Strategies

Journal of Retailing

Volumn 85, Issue 1, 2009, Pages 31-41

  Verhoef, Peter C ^a   Lemon, Katherine N ^b   Parasuraman, A ^c   Roggeveen, Anne ^d   Tsiros, Michael ^c   Schlesinger, Leonard A ^d  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

^b BOSTON COLLEGE   (United States)

^c UNIVERSITY OF MIAMI   (United States)

^d BABSON COLLEGE   (United States)

Author keywords

Management strategies; Retail branding; Self service; Social Environment

Indexed keywords

EID: 61849132881     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2008.11.001     Document Type: Article

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