The effect of collectivism on the importance of relationship quality and service quality for behavioral intentions: A cross-national and cross-contextual analysis

Journal of International Marketing

Volumn 18, Issue 1, 2010, Pages 41-62

  Ozdemir, V Emre ^a   Hewett, Kelly ^b,c  

^a Medallia Inc ^*  (Turkey)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

^c MIT MEDIA LAB   (United States)

Author keywords

Behavioral intentions; Collectivism; Relationship quality; Service quality; Superordinate subordinate goals

Indexed keywords

EID: 77749267601     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.18.1.41     Document Type: Article

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