Individualistic orientation and consumer susceptibility to interpersonal influence

Journal of Services Marketing

Volumn 19, Issue 3, 2005, Pages 164-173

  Mourali, Mehdi ^a   Laroche, Michel ^a   Pons, Frank ^b  

^a Civil and Environmental Engineering   (Canada)

^b UNIVERSITY OF SAN DIEGO   (United States)

Author keywords

Consumer behaviour; Individual behaviour; Influence; Interpersonal relations

Indexed keywords

EID: 20444435494     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040510596849     Document Type: Article

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