Making customer relationship management work: Evidence from the banking industry in Taiwan

Service Industries Journal

Volumn 29, Issue 9, 2009, Pages 1183-1197

  Lin, Nan Hong ^a   Tseng, Wen Chun ^b   Hung, Yu Chung ^c   Yen, David C ^d  

^a TATUNG UNIVERSITY   (Taiwan)

^b NATIONAL DONG HWA UNIVERSITY   (Taiwan)

^c NATIONAL CHUNG CHENG UNIVERSITY   (Taiwan)

^d MIAMI UNIVERSITY   (United States)

Author keywords

80 20 Law; Customer relationship management; Customer value; RFM model

Indexed keywords

BANKING; CONSUMPTION BEHAVIOR; FINANCIAL SERVICES; INDUSTRIAL ENTERPRISE; MANAGEMENT PRACTICE; MODELING;

ASIA; EURASIA; FAR EAST; TAIWAN;

EID: 70350312864     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642060701846788     Document Type: Article

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