Standardization preferences: A function of national culture, work interdependence and local embeddedness

Journal of International Business Studies

Volumn 37, Issue 1, 2006, Pages 44-60

  Newburry, William ^a   Yakova, Nevena ^a  

^a RUTGERS BUSINESS SCHOOL   (United States)

Author keywords

Embeddedness; Interdependence; National culture; Standardization

Indexed keywords

EID: 31144468534     PISSN: 00472506     EISSN: 14786990     Source Type: Journal    
DOI: 10.1057/palgrave.jibs.8400179     Document Type: Article

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